The Murky Origins of Valentine’s Day
Although Valentine’s Day is thought to be named after a Christian saint, there’s nothing remotely religious about this day set aside for love and lovers.
There are references linking Valentine’s Day to courtship in the Middle Ages but it wasn’t until the late 18th century that the British began sending paper Valentine cards to one another. Americans adopted the custom and ran with it, turning February 14th into a mass-marketer’s dream day of chocolate, cards, flowers, and, lest we forget, love. Today Valentine’s Day is popping up in lots of places. Admittedly, in countries where it’s a recent import, it’s mainly celebrated by younger people.