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13+ Things a Jeweller Won’t Tell You

How can you know the true value and quality of a diamond? Know what to look for with these secrets to getting the most out of your fine jewelry purchases.

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1. Keep it Clean


Want your ring to look better than rings that are far more valuable? There’s a simple formula: keep it clean. A clean imperfect diamond is much more attractive than a dirty flawless one.

(Photo: iStockphoto/Thinkstock)

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2. A Sure Sign of Poor Craftsmanship?

Rough edges on the back of the piece. If it’s not finished underneath, they’ve probably cut corners somewhere else.

(Photo: Digital Vision/Thinkstock)

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3. Know Your Blues

If it’s your favourite colour, I’m going to try to sell you the most expensive stone, probably a sapphire. But many other stones – including spinel, tanzanite, and tourmaline – also come in blue. You just have to know to ask.

(Photo: Hemera/Thinkstock)

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4. Take it Off

When you tell me, “I never take it off,” I can’t help but think that’s disgusting. To leave it on when you clean the house, lotion up your hands … yuck.

(Photo: iStockphoto/Thinkstock)

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5. Don’t Get Stuck on the Clarity Grade

If you’re buying a diamond on a budget, you can come down several clarity grades and in most cases will see absolutely no difference with the naked eye, especially once it’s set in a piece of jewelry.

(Photo:  Photodisc/Thinkstock)

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6. Green Liar?


If your jeweler tells you that none of his emeralds are treated in any way, he’s probably either ill informed or dishonest. Almost all emeralds today are treated.

(Photo: Hemera Technologies/Thinkstock)

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7. Gross!

Please don’t lick or spit on your finger to get your ring off, and then hand it to me.

(Photo: iStockphoto/Thinkstock)

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8. Windex Works

Clean your gems in warm water with a mild liquid detergent and a toothbrush. For some extra shine on your diamonds (as long as they’re not fracture filled), spray a little Windex on them, then wipe it off.

That’s actually what a lot of jewelers use, even the ones who sell expensive cleaner.

(Photo: Creatas/Thinkstock)

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9. Get to Know Us

We like to say, “If you don’t know your jewels, know your jeweler.” It really does come down to trust.

(Photo: Creatas/Thinkstock)

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10. Always Check and Compare

People tend to think that stores that do a lot of volume can give you the best price, but the reality is that the markups at national chains are often a lot higher than the markups at independent jewelry stores.

(Photo: iStockphoto/Thinkstock)

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11. Don’t Blame Me

Sure, there may be some jewelers who don’t tell their customers the diamond they’re buying is fracture filled. But there are also a lot of husbands and boyfriends out there who don’t tell their loved one that the diamond they’re getting is fracture filled. The woman brings it to me to clean or alter it, all the filling comes out-and I’m the one left in the lurch

(Photo:  Thinkstock )

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12. Get a Second Opinion


If you’re buying something expensive, ask your jeweler to put the details of your piece in writing on the sales receipt. Then take it to a gemologist appraiser who holds a respected credential. Never deal with a jeweler who doesn’t have a generous return policy.

(Photo: iStockphoto/Thinkstock)

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13. It Sounds Fancier Than It Actually Is

If I tell you your diamond has been “clarity enhanced,” it basically means it had fractures that we filled with glass.

(Photo: Digital Vision/Thinkstock)

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14. At Least Clean It First

Don’t buy a piece of jewelry, then return it with the smell of perfume all over it and say, “My wife didn’t like it.”

(Photo: Pixland/Thinkstock)

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15. Try A New Look

If you have a ring that was passed on, but it’s not to your taste, bring it in and have me take the stones out, rearrange it, put it in a new setting. Don’t let it just sit in your jewelry box.

(Photo: iStockphoto/Thinkstock)

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16. Before Complaining About Your Birthstone…

…find out whether it comes in other colours. Most do. November’s topaz, for example, can be blue, yellow, green, purple, or pink.

(Photo: Hemera/Thinkstock)

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17. Don’t Let A Name Fool You

Just because a stone is a genuine diamond, ruby, sapphire, or emerald doesn’t mean it’s valuable. I can show you some that aren’t worth 50 cents a carat because they’re cloudy or dull, but I can still sell them to you for a big profit.

(Photo: iStockphoto/Thinkstock )