Reader’s Digest conducts an annual Trusted Brand™ survey in which Canadians are asked in an open-ended question to identify the brands they trust the most. In this study, Canadians voted for brands across 30 product categories from consumer packaged goods, to financial institutions and Canadian retailers.
For the past 10 years, Reader’s Digest Canada has conducted an annual Trusted Brand™ Study. The Canadian Reader’s Digest Trusted Brand™ Study polls Canadians about the brands they trust the most across 30 product categories, such as consumer packaged goods, financial institutions, and Canadian retailers. Respondents are asked for their most trusted brand within each category in an open-ended question format.
The results of the 2018 Trusted Brand™ survey are in and the 30 category winners have been announced. Read on for some unique facts about each brand you may have never heard before.