6 Auto Trends to Watch Out for in 2017
As the resident “futurist” for the Ford Motor Company, it’s Sheryl Connelly’s job to pinpoint global auto trends and predict how they will shape the car industry for years to come. For over a decade, she’s been doing just that through market research and analysis on an international scale.
“Our work is about letting consumers recognize that change is going to be constant,” says Connelly. “What we’ve come down to is that 2017 will be the year people will stop to reassess, reconsider and rethink everything around them.”
Connelly’s research for 2017 reflects the forward-thinking state of the auto industry: “Following the recession, everyone talked about the so-called ‘new normal,’ but that kind of colloquialism never stayed in place for very long because nothing stays stagnant enough for it to actually become normal.” These six trends in particular will have a big impact on the car industry of 2017 – and beyond.