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Canada’s Most Trusted Professions – 2012 Trust Poll Results

Find out which profession Canadians trust, and which they don’t, with 2012’s Reader’s Digest Trust Poll.

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Regulation is the name of the game when it comes to building trust in industries and their workers. The poll’s top professionals – firefighters, paramedics, pharmacists, nurses, and doctors – have our lives in their hands, which is why the laws, entry requirements and professional standards to which they must adhere are exhaustive.

It’s no coincidence that when a non-citizen applies for a Canadian travel document, his or her guarantor must belong to a regulated profession from a list that largely resembles the following one.

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1. The Most Trusted Professionals

The numbers indicate the percentage of respondents who claimed a positive level of trust towards the professionals in question.

1. Firefighters (88)
2. Emergency medical technicians (85)
3. Pharmacists (83)
4. Nurses (82)
5. Doctors (81)
6. Airline pilots (79)
7. Dentists (71)
8. Teachers (68)
9. Armed forces members (66)
10. Veterinarians (66)

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2. Most Trusted Industries

The numbers indicate the percentage of respondents who claimed a positive level of trust towards the industries in question.

1. Medical research (50)
2. Tourism (45)
3. Technology (45)
4. Air travel (43)
5. Food (40)

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3. The Most Distrusted Professionals

The numbers indicate the percentage of respondents who claimed a negative level of trust towards the professionals in question.

1. Telemarketers (83)
2. Car salespeople (75)
3. Psychics (73)
4. Politicians (70)
5. Bloggers (56)
6. CEOs (52)
7. Real estate agents (46)
8. Car mechanics (45)
9. Actors (43)
10. Lawyers (42)

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4. The Most Distrusted Industries

The numbers indicate the percentage of respondents who claimed a negative level of trust towards the industries in question.

1. Tobacco (75)
2. Weight-loss (72)
3. Advertising (65)
4. Oil (57)
5. Insurance, cosmetics (56)