These Are the Most Popular Car Colours in Canada
Updated: Feb. 23, 2021
Despite a rainbow of hues to choose from, it looks like more and more Canadians want their vehicles to blend in rather than stand out. We asked Canada’s top car manufacturers to reveal their best-selling colours—the results may surprise you.
Hyundai
While white and grey have been consistent top sellers for Hyundai, more customers are choosing to make a bolder statement with their vehicle colour, according to a spokesperson from Hyundai Canada. Of all the Hyundai cars sold in 2018, an impressive 21.6 per cent were blue—almost double that of more traditional colours, like silver.
1. White (23.2% of all cars sold in 2018)
2. Blue (21.6% of all cars sold in 2018)
3. Grey (19% of all cars sold in 2018)
Mazda
Black—seen in the 2018 Mazda6 above—was Mazda’s most popular car colour in 2018. The brand’s signature paint colour, Soul Red Crystal Metallic, narrowly beat white for third place by a thousandth of a percentage point, according to Sandra Lemaitre, director of public relations and corporate affairs for Mazda Canada Inc.
1. Jet Black (19% of all cars sold in 2018)
2. Deep Crystal Blue Mica (18% of all cars sold in 2018)
3. Soul Red Crystal Metallic (16% of all cars sold in 2018)
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Toyota
Toyota and Hyundai boast the same three best-selling colours, with white coming out on top for both brands. Think white is dull? Think again. Toyota offers a variety of white variations, from Iceberg White to the White Pearl shown in the 2020 Toyota Corolla Hybrid above.
1. White (21% of all cars sold between January and May 2019)
2. Grey (20% of all cars sold between January and May 2019)
3. Blue (15% of all cars sold between January and May 2019)
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Lexus
The customers of Toyota’s luxury division, Lexus, preferred white vehicles by a landslide. For the first time on this list, however, silver has managed to place in the top three, as shown in the 2019 Lexus UX 250H above.
1. White (31% of all cars sold between January and May 2019)
2. Black (23% of all cars sold between January and May 2019)
3. Silver (22% of all cars sold between January and May 2019)
Infiniti
Infiniti‘s best-selling car colours in 2018 were all grayscale: black and white made up 60 per cent of the brand’s total sales and have a staggering 10 variations between them. Obsidian Black and Lunar White, anyone?
1. Black (31.6% of all cars sold in 2018)
2. White (28.6% of all cars sold in 2018)
3. Grey (18.4% of all cars sold in 2018)
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Kia
White was Kia‘s best-selling car colour in 2018—noticing a pattern? Despite white’s popularity (and fuel-efficient qualities), 15 per cent of all Kia cars sold in 2018 were red, just one per cent shy of black and silver.
1. White (23% of all cars sold in 2018)
2. Black / Silver (16% of all cars sold in 2018)
3. Red (15% of all cars sold in 2018)
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Volvo
The Swedish luxury brand saw a resurgence on the Canadian market in 2015 thanks to the arrival of a new, second-generation XC60. A staggering 60 per cent of all Volvo S90s sold (pictured above) were black.
2019 Volvo S60
1. Black (23.5% of all cars sold in 2018)
2. Red (16.2% of all cars sold in 2018)
3. Grey (15% of all cars sold in 2018)
2019 Volvo S90
1. Black (60% of all cars sold in 2018)
2. White (28% of all cars sold in 2018)
3. Grey (4% of all cars sold in 2018)
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Ford
The famous remark about the Model T attributed to Henry Ford—”You can have any colour as long as it’s black”—comes full circle in the 21st century. Black was by far Ford‘s most popular car colour in 2018, followed by magnetic and white.
1. Black (25% of all cars sold in 2018)
2. Magnetic (15% of all cars sold in 2018)
3. White (11% of all cars sold in 2018)
(Note: Despite being contacted, GM chose not to comment on the best selling car colours among their various brands.)
Want to take a stroll down memory lane? Check out the most popular car the year you were born.
