2023 Trusted Brand™ Showcase

The results of the 2023 Trusted Brand™ survey are in, and the winners across all 35 categories have been revealed! We are shining the spotlight on one of the amazing winning brands—see for yourself why they have been voted as #1 by Canadians.

™Trusted Brand is a licensed trademark of Reader’s Digest Association (Canada) ULC

1461000 Ca 2023 Most Trusted Brand Assets Espresso Satin 1000x750 Ce

Behr Paint Company has been making highly rated, award-winning paints, stains, and more since 1947, and it delivers superior value at every price point. There’s a BEHR® product for every project, whether you’re giving your walls a fresh coat of paint with BEHR PREMIUM PLUS® Interior Paint & Primer, transforming furniture or décor pieces with BEHR PREMIUM™ Spray Paint, or giving your wooden surfaces a brand new look with BEHR® Water-Based Stain & Poly In One. Along with curated colour palettes like the new BEHR® Designer Collection, helpful online colour tools, inspiration, and how-to advice, Behr has the trusted products and tools to help make your DIY visions a reality. Available exclusively at The Home Depot.

Get started on your next project at behr.ca.

Tb 2023 Digital Brand Showcase 3mar233

Platinum Winners (10+ consecutive years)

Sun Care Product: Coppertone

Life Insurance Company: Sun Life

Passenger Car Manufacturer: Toyota

Hybrid Car Manufacturer: Toyota

Arthritis Pain Reliever: Tylenol

Headache Pain Reliever: Tylenol

Tb 2023 Digital Brand Showcase 3mar232

Gold Winners (5 – 9 consecutive years)

Sensitive/Dry Skin Lotion: Aveeno

Incontinence Product: Depend

Pet Food: Purina

Beauty Retailer: Sephora

Health & Dental Insurance Company: Sun Life

Tea: Tetley

Cold Symptom Reliever: Tylenol

Grill (Barbeque): Weber

Tb 2023 Digital Brand Showcase 3mar23

Classic Winners (1 – 4 consecutive years)

Airline: Air Canada

Pads/Liners: Always

Travel Insurance Company: CAA

Mattress-in-a-box: Casper

Allergy Reliever*: Claritin

Pickup Truck Manufacturer: Ford

Meal Kit Delivery Service: HelloFresh

Automobile Insurance Company: Intact Insurance

Home Insurance Company: Intact Insurance

Air Fryer: Ninja

Sparkling Water: Perrier

Allergy Reliever*: Reactine

Cooler: Smirnoff

Electric Vehicle Manufacturer: Tesla

Laundry Detergent: Tide

Pediatric Fever and Pain Reliever: Tylenol

Food Delivery Service Platform: Uber Eats

Hard Seltzer: White Claw

*Tied brands within the category  

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