2018 Trusted Brands Winners
The results of the 2018 Trusted Brand™ survey are in and the 30 category winners have been announced. Read on for some unique facts about each brand you may have never heard before.
Most Trusted Grill/BBQ: Weber
The story of Weber was born from a buoy! In 1952, George Stephen Sr. was manufacturing buoys at Weber Brothers Metal Works in Chicago, Illinois. That’s when he came up with the idea for a dome-shaped grill with a lid to protect food from the elements. He cut a buoy in half, added legs and some air vents and voilà! Today Weber grills are sold in more than 72 countries.
Most Trusted Bottled Water: Nestlé
Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866, and Farine Lactée Henri Nestlé, founded that same year by Henri Nestlé, one of the main creators of condensed milk. The company’s early offerings included condensed milk and infant formula. Today, the company is considered the largest food company in the world; its product are sold in 191 countries.
Most Trusted Arthritis Pain Reliever: Tylenol
Tylenol Extended Relief caplets were launched by the company in 1994. In 1998, Tylenol rebranded the name to Tylenol Arthritis to combat the growing number of people who suffer from some form of arthritis to help relieve them of pain. Tylenol now has a number of specific brands from Cold and Flu to Tylenol PM among many others focusing on specific health problems. As of 2017, the Tylenol brand is now sold in 13 countries including Canada, USA, China and Brazil among others.
Most Trusted Headache Pain Reliever: Tylenol
Acetaminophen, the active ingredient in Tylenol, was discovered in Europe in the late 1800s, when French doctors found that a similar drug treated pain and fever in a patient with intestinal parasites. But it would take nearly half a century for the medication to be widely available in America. A father-and-son company, McNeil, launched the first Tylenol product in 1955—TYLENOL Elixir for Children, available only by prescription. It was approved for over-the-counter sales in 1960. Among the company’s important innovations: safety-sealed, tamper-resistant packaging (1982); Gelcaps, an easier-to-swallow new dosing form (1988); and Rapid Release Gels, designed with holes for faster effects (2005).
Most Trusted Laser Vision Correction: LASIK
LASIK is a type of refractive surgery that’s used to correct vision problems such as myopia and astigmatism. Millions of LASKIK surgeries have been performed all over the world—and millions of people have been able to say goodbye to glasses or contact lenses.
Most Trusted Life Insurance Company: Sun Life Financial
Ranking among the largest public companies in Canada, Sun Life serves millions of clients in Canada and internationally. Established in 1865, today its shares are listed on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges.
Most Trusted Travel Insurance Company: Blue Cross
In 1939, Manitoba was the first province to establish a Blue Cross plan. Today, Blue Cross covers millions of Canadians with supplementary health, dental, travel and life insurance.
Most Trusted Cereal (Adult): Kellogg’s
The first Kellogg’s cereal began with a failed attempt to make granola—W.K. Kellogg accidentally turned wheat berry into flakes. He tried flaking corn next, and in 1906, Kellogg’s Corn Flakes hit the market. Kellogg’s Raisin Bran launched during World War II; it was important for Americans to eat nutrient-packed whole grains during food rationing.
Most Trusted Non-Dairy Beverage: Silk
Silk has its roots in Boulder, Colorado, where, in 1977, an investor pitched in $2000 of funding for the company’s plant-based food ideas. After experimenting with meatball sandwiches, burgers, hot dogs, pizza, salad dressings, mayonnaise, pies, cakes and more, the company found its big break with Silk soymilk. Today, the company known for soymilk also sells almond, coconut and cashew milks, as well as creamers and non-dairy yogurt alternatives.
Most Trusted Nutrition Bar: Clif
In 1990, while grinding through a 175-mile bike ride, an exhausted Gary Erickson realized that he just couldn’t choke down another bland energy bar. That’s when the idea to create a delicious-tasting bar hit him. Gary would go on to name his company after his father, Clifford.
Most Trusted Sunscreen: Coppertone
Coppertone’s beginnings date back to 1944, when a pharmacist developed a lotion to darken tans. The company skyrocketed to fame in 1959, thanks to an ad campaign that showed a little girl in pigtails alongside a mischievous puppy pulling down her blue swimsuit bottom. The Coppertone girl was an instant icon for the brand that is today known for its trusted sunscreens.
Most Trusted Sensitive/Dry Skin Lotion: Aveeno
Albert and Sidney Musher believed in the power of classic remedies to soothe everyday health issues. They experimented with raw cereal to discover finely milled colloidal oatmeal bath, which can help treat everything from sunburn to eczema to chickenpox. Aveeno, which the Mushers founded in 1945, got its name from Avena sativa, the Latin word for oat.
Most Trusted Pet Food: Purina
With a goal of feeding America’s hard-working farm animals high-quality food, Purina was founded in 1894 by partners William Danforth, George Robinson, and Will Andrews. The name came from a company slogan, “Where purity is paramount.” Using special technology in 1956, Purina Dog Chow was the first pet food made into shapes we now know as “kibble.” Fun fact: Dogs on Admiral Richard E. Byrd’s expedition to Antarctica in 1933 ate Purina Dog Chow—and did well in the harsh climate.
Most Trusted Natural Lip Balm: Burt’s Bees
There really is a Burt behind Burt’s Bees: The company was founded in 1984 by Burt Shavitz and Roxanne Quimby, who started making candles from the beeswax left over from Burt’s honey business. Today, the company is known for its natural personal care products and for its lip balm in particular, one of the company’s best-selling products.
Most Trusted Disinfectant Cleaning Spray: Lysol
German doctor Gustave Raupenstrauch invented the first Lysol disinfectant in 1889 to help end a cholera epidemic. In 1918, Lysol was promoted as a way to fight a deadly flu pandemic. It became available in drug stores and hospitals in 1930. Today, Lysol partners with a number of public-health organizations as part of its Mission for Health campaign, including the CDC, the PTA, and National Association of Pediatric Nurse Practitioners.
Most Trusted Interior Paint: Behr
Behr Paints is known for its extensive range of shades—its MarqueeTM interior paints and primers alone are available in 372 colours!
Most Trusted Cough Syrup: Buckley’s
Buckley’s Mixture—a cough syrup—was invented in Toronto in 1919 by a pharmacist named William Knapp Buckley. The company’s infamous “It tastes awful. And it works.” slogan was coined in the mid-80s by Frank Buckley, the adopted son of W.K. Buckley.
Most Trusted Vitamin: Jamieson
Jamieson is a pioneer in Canadian natural health products, having been the first to produce mega-potency vitamins, the first clinically-proven, over-the-counter antioxidant to reduce cholesterol, as well as the smallest and most potent calcium mini-tablet. Today, its products are distributed in more than 30 countries.
Most Trusted Passenger Car Manufacturer: Toyota
Toyota’s history starts with textiles. The company was founded by Kiichiro Toyoda in 1937 as a spinoff of his father’s business, Toyoda Loom Works. The senior Toyoda invented textile machinery, including a power loom. “Toyota” was reportedly a luckier name and easier to write in Japanese. In 2017, Toyota Motor sold over 10 million vehicles worldwide!
Most Trusted Hybrid Car Manufacturer: Toyota
The Toyota Prius was the world’s first mass produced gasoline-electric hybrid car when it went on sale in 1997. The name Prius means “to go before” in Latin or “ahead of its time”, which it was. The newest model of the Prius will include solar panels on the roof which power all electronics while driving and even powers the battery when parked, helping to enhance the already remarkable fuel efficiency.
Most Trusted Automotive Parts Retailer: Canadian Tire
Canadian Tire has just under 500 locations across Canada—enough that more than 90% of the population lives within 15 minutes of a store. Here are some other interesting tidbits about the company:
• Canadian Tire “money” was first issued in stores in 1961
• Canadian Tire services over 10,000 cars a day
• Two out of three Canadian men read Canadian Tire’s flyer every week
Most Trusted Bank/Trust Company: TD Canada Trust
On February 1, 1955, The Bank of Toronto merged with The Dominion Bank to form the Toronto-Dominion Bank. Today, TD’s infamous Green Machines are everywhere. Did you know that the Green Machines were originally piloted in 1976 “TD 360” machines? They were renamed a short time later!
Most Trusted Running Shoes: Nike
Everyone recognizes the ‘swoosh’ symbol, and some people may be aware that the company’s headquarters are in Oregon. But did you know that Nike was formerly called Blue Ribbon Sports when it was founded in 1964? It officially become Nike, Inc. in 1971, named after the Greek goddess of victory.
Most Trusted Quick Service Restaurant: McDonalds
The first restaurant—a BBQ joint!—was founded by brothers Richard and Maurice McDonald in San Bernadino, California in 1940. Ray Kroc bought the franchise rights and opened his first restaurant 15 years later. Today, McDonald’s Golden Arches are said to be the most recognized symbol in the world. There are almost more than one-and-half times more McDonald’s locations than hospitals in the America: 14,350 versus 10,660. McDonald’s best-selling menu item? French fries!
Most Trusted Home Improvement: Home Depot
In 1978, Bernie Marcus and Arthur Blank sat in a Los Angeles coffee shop dreaming up a superstore that would offer a large variety of merchandise, along with highly-trained staff. The first two Home Depot stores opened in Atlanta the following year.
Most Trusted Beauty Retailer: Sephora
Sephora was founded in 1969 in France. The name comes from a combination of the Greek word “sephos,” meaning beauty, and the name Zipporah, the most beautiful wife of Moses. Sephora opened its first U.S. store in New York in 1998, and its first Canadian store in Toronto in 2004. Today, Sephora operates 2,300 stores in 33 countries worldwide.
Most Trusted Pharmacy/Drug Store: Shoppers Drug Mart/Pharmaprix
Shoppers Optimum is Shopper’s Drug Mart’s popular loyalty program. It was launched in 2000 and gained 6 million members in its first year. Today, one in three Canadians participates in the Shoppers Optimum program, at the more than 1,307 Shoppers Drug Mart and Pharmaprix stores across Canada.
Most Trusted Weight Loss Program: Weight Watchers
The company was founded in 1963 by Jean Nidetch, a homemaker in Queens, New York. Today, Weight Watchers operates in approximately 30 countries around the world. The current spokesperson is Oprah Winfrey, who, in 2015, purchased a 10% stake in the company. Previous spokespeople include Jennifer Hudson and Duchess of York Sarah Ferguson.
[Source: Ipsos Canada]