Fake Online Reviews Are Everywhere
Many of us factor online reviews into our purchasing decisions, but are we good at spotting the fakes? Up to 10 per cent are phony, planted by companies to boost their sales or tank their competitors’ rankings. To avoid getting scammed, watch for these warning signs.
1. Sketchy Profile History
On most sites, you can see a reviewer’s history by clicking their username. Be cautious if someone has only one comment, posts daily reviews, leaves only very positive notes or writes assessments for only one company’s products.
Next time you’re Online Shopping: Protect Yourself!
2. Too Much Detail
Fake online reviews, especially for health products, often spout a long list of claims, “facts,” or marketing-speak.