Chronic Pain–Canadians are Under Siege

Imagine always being in pain. Never being able to relax, sleep properly, or feel completely well. For an estimated 20% of Canadians, this is not something they imagine; it’s something they live.

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Zyus Main Img Rd 1200x900Photo: ZYUS

Imagine always being in pain. Never being able to relax, sleep properly or feel completely well. For an estimated 20% of Canadians, this is not something they imagine; it’s something they live.

Chronic pain is a silent epidemic in this country that is stealing quality of life. The prevalence of pain has spawned the opioid crisis, illustrating the desperate need for less addictive options; but there is hope. Plant-made therapeutics, including cannabinoids, are providing pain solutions to many. ZYUS is a Canadian phyto-therapeutics company focused on providing a compassionate, science-backed approach to pain management. The company’s CEO, Brent Zettl, and Chief Medical Officer, Dr. Lionel Marks de Chabris, share their insights on this “pain-demic” and the positive role cannabinoids could play in offering an alternative to over-the-counter medication and opioids.

“The first step is to understand the different types of pain patients can experience, which are separated into two main categories: acute pain and chronic pain,” explains Dr. Marks de Chabris. “Acute pain is a sharp pain that comes on suddenly and does not persist; for example, breaking a bone. Chronic pain lingers and is often resistant to medical treatment. A few of the most prevalent types of chronic pain include fibromyalgia, neuropathic pain, and rheumatoid arthritis.”

The government’s Pain Task Force recently reported that 1 in 4 Canadians live with chronic pain. With a lack of treatment options, chronic pain and addiction continue to increase, affecting the lives of patients. ZYUS believes this is totally unacceptable and that cannabinoids may help improve quality of life for these 9 million+ Canadians. In fact, in a recent study on chronic pain, patients confirmed that cannabinoids provided improvements in pain severity and interference, repaired physical and mental health, and significantly reduced headaches, fatigue, anxiety and nausea. “For many patients, traditional treatments simply do not work, and they continue to suffer needlessly. People are sick and tired of being sick and tired,” says Mr. Zettl. “As a society, we must shift the focus towards improving pain management options to restore health and well-being. And research is only now beginning to confirm what many patients have been experiencing already for years – cannabinoids have the real potential power to increase quality of life for those who are suffering.”

If you are suffering from chronic pain, talk to your healthcare practitioner about all options available, including cannabinoids. “At ZYUS, we are dedicated to patient comfort and compassionate care,” adds Mr. Zettl. “We know a good outcome goes far beyond survival. A good outcome improves quality of life. If you’re suffering, you owe it to yourself to see if cannabinoids are a potential solution for you.”

To learn more about ZYUS, visit ZYUS.com/pain.

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