A Natural & Gentle Clean
Baking soda is a natural ingredient used to help gently clean and neutralize harmful plaque acids that form in your mouth continuously, especially after eating and drinking. Some toothpastes can be harsh on teeth, but baking soda gently cleans away stains and acids left behind after consuming everyday food and drink.
Counteracts “Acid Attacks”
Believe it or not, our mouths go through hundreds of “acid attacks” during the day, mainly due to acids and sugars in the foods we consume. Many people do not know that flavoured seltzers can be just as acidic as sodas, alcohol and coffee, which are known for their damaging effects on tooth enamel. With every bite and sip, our teeth become more vulnerable to acids that can dissolve protective surface minerals and weaken the enamel. Baking soda helps fight these “attacks” by neutralizing them so your teeth stay healthy and strong.
Works Hard to Remove More Plaque
The bacteria found in your mouth feed off the sugars in food and beverages to create a harsh acidic environment, causing cavities and tooth sensitivity. Arm & Hammer Backing Soda toothpastes, have been proven to remove more plaque in hard-to-reach areas around the teeth and gums than non-baking soda or regular toothpastes.
Photo: Church & Dwight
Think of your tooth like a hard-boiled egg—the hard shell protects the softer inner egg white, which protects the yolk. Similarly, your hard enamel protects the softer inside layer of the tooth called dentin, and this layer covers the yolk or nerve that gives the tooth life. If a tooth doesn’t have a hard, intact and protective layer of enamel, the entire tooth will be more susceptible to decay. Baking Soda toothpastes help protect against cavities and strengthen enamel, to keep your smile looking its best.
Safely Whitens for a Brighter Smile
Have you ever filled up your stained coffee or tea mug with baking soda and water? Much like your mug, food and beverage stains attach to the tooth surface, by embedding into the sticky bacterial plaque that forms. The baking soda in ARM & HAMMER Toothpastes helps remove this sticky bacterial plaque, giving you a whiter, more polished smile you can be proud of.