7 Surprising Things Your Outfit Colour Says About You
Here’s why yellow might be off-putting and blue could land you the job.
Blue means business
You really can’t go wrong with wearing blue. Back in 2013, research from CareerBuilder found that blue was the colour the highest number of hiring managers thought was the best colour to wear for an interview. Where do the positive associations with blue come from? Well, it all has to do with colour psychology. Sally Augustin, PhD, Principal at Design With Science and Fellow of the American Psychological Association, told Reader’s Digest that blue is “linked to impressions of trustworthiness and competence.” “It is also the colour that people are most likely to name as their preferred colour, worldwide,” Dr. Augustin added.
Red leads to romance
Red is an interesting colour in terms of colour psychology. It’s bold, eye-catching, and is definitely flattering on many people. Shopping for the Real You author Andrea Pflaumer even says that “many people believe that red is a power colour.” So it sounds so far, so good for a professional clothing choice… But there are other things to consider. There’s a reason red is so associated with Valentine’s Day. Pflaumer calls the colour “arousing,” and Augustin notes its associations with “danger and romance, which are probably not good associations in a job search context.” Essentially, red will definitely make you stand out, but perhaps not in the way you want. If you’ve got a date or are heading out on the town hoping to meet someone, red is a great choice. But you might want to avoid it for a job interview.
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Grey and black help you blend in
Feel like flying under the radar? Slip into some grey. The colour is subtle without being overly conservative, and elegant yet unassuming. The same goes for black, which makes an interesting choice. On the one hand, black does convey authority and sophistication, but on the other, it can also be considered a “safe” colour, especially if you wear an entirely black outfit. Los Angeles interior designer John Linden has noticed a mindset that “you can’t go wrong with black,” since it does look chic and sophisticated, but that can backfire. “All-black outfits indicate fear to step out of [your] comfort zone,” he told Reader’s Digest. Therefore, if you’re in a situation where you’re inherently going to stand out anyway, like a solo presentation, black might be a good choice to counterbalance that and convey a steady authority. But if you’re trying to stand out among others, consider a bolder colour. Beyond specific colours, here are words you should always say in an interview.
Green and teal spark creativity
The colour green appeases our senses on a primitive level. It tells us that we are safe in a fertile, water-rich environment, above freezing temperatures, and with enough food to survive. Natural shades of green are calming and reassuring. Dr. Augustin recommends green for this reason, as well as a psychological link to “rebirth” and, by extension, creativity. If you want to get specific, one shade of green that can have an especially positive psychological impact is teal. “Teal…is a combination of blue and green,” Pflaumer explains. “[It’s] a universal colour that anyone can wear. Teal conveys both stability and authority without appearing subdued or conservative in the way navy or paler blues might.”
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Pink shows positivity
Don’t be afraid of pink—that means you too, men! “Pink is an approachable colour and can convey friendliness,” says Jennifer Thoden, colour expert and founder of Your Color Style. “When going into a social environment, wearing pink will soften your appearance and open the door of communication.” She adds that combining it with a dark, bolder colour like navy makes an approachable-looking combo and softens the darker colour. “This is true for men and women,” Thoden concludes. So it’s definitely a good choice to make a positive impression, but it is on the softer side. If you want to make a strong impression and come across as bold, you may want to choose a darker, more striking colour.
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Approach yellow with caution
When it comes to yellow, treat it the way you would a yellow traffic light: Approach with caution, because yellow can be polarizing. On the one hand, it’s seen as a very positive colour in general. “Yellow is a warm and fun colour. Most people identify yellow with sunshine and happiness,” says Thoden. “When you’re feeling playful, popping yellow into your outfit can bring a smile to others and to yourself.” On the other hand, “playfulness” may not be what you’re trying to convey in a workplace setting, and overuse of yellow can be off-putting. Augustin acknowledges that many people tend to dislike the colour yellow, but the people who do like it respond very positively to it. “People who like the colour yellow do feel more positively about it than people whose favourite colour is not yellow feel about their favourite colours,” she told Reader’s Digest. Here are some mistakes you want to avoid at work.
White shows organization
In order to keep an all-white ensemble crisp and clean, the wearer must be at the top of his or her game. If you’re sure you’re the type of person who falls into this category, try it out on a job interview in a creative field, or to dinner with your parents. There’s no better way to show them you’ve got it together (through your clothing choice, anyway).
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The bottom line…
While these guidelines are definitely a good starting point, and plenty of research has been conducted on colour psychology, how people perceive colours is also very subjective at the end of the day. “People have personal associations to particular colours,” Augustin sums up. This doesn’t just go for how others perceive you, but for colours you yourself like as well. “If you…feel capable and powerful while wearing [a certain colour], you should do so, because it is likely that when you’re wearing ‘your’ colour you’ll carry yourself with more confidence.” Read on for Carson Kressly’s guide to dressing with confidence at any age.