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10 Secret, Quirky Messages in Company Logos You See All the Time

What do Apple, Amazon and Toblerone have in common? Their logos each hide a secret code!

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Baskin Robbins logoPhoto: JeJim/Shutterstock

Baskin Robbins

What We Thought: Who cares…it’s ice cream!

Wrong! While stuffing our faces, we missed the 31 in the initials, as in the number of flavours the company began offering in 1953—one for every day of the month.

Plus: Hidden Personality Traits Revealed Through Your Favourite Ice Cream Flavour

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Amazon logoPhoto: Jonathan Weiss/Shutterstock


What We Thought: The grin under the letters “amaz” depicts CEO Jeff Bezos smiling at all the merchandise his company is moving.

Wrong! The arrow broadcasts the wide variety of stuff—from A to Z—to be had on Amazon.

Before Amazon became the world’s largest online shopping site, there were several different contenders for names.

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Apple company logosPhoto: Songquan Deng/Shutterstock


What We Thought: They ripped off the Bible, the bitten apple symbolizing the fruit from the tree of knowledge.

Wrong! The designer made the bite mark for scale, so that a smaller logo would still look like an apple and not a cherry.

We take a look back at Steve Jobs and his contribution to our digital world.

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FedEx logo on truckPhoto: Pio3/Shutterstock


What We Thought: Honestly, we thought it just read FedEx.

Wrong! Look again, in the space between the E and the x. Yeah, it’s an arrow pointing forward, perhaps to suggest speedy delivery.

Follow these easy school supply budgeting tips for peace of mind and A+ savings.

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Toblerone chocolate barPhoto: RossHelen/Shutterstock


What We Thought: Mmmmm…a mountain of chocolate!

Wrong! Hey, what’s that bear doing on the side of that mountain of chocolate? It’s the official symbol of the Swiss town of Bern, the original home of Toblerone.

Looking to satisfy a chocolate craving? These delightful cookie, brownie and cake recipes should do the trick.

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Dell company logoPhoto: Jonathan Weiss/Shutterstock


What We Thought: The E was on its side because someone thought it looked nice.

Wrong! Michael Dell announced that the goal of his company was to “turn the world on its ear.” So it’s been said he started with an E.

Plus: 5 Ways to Stop Technology Addiction

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Wikipedia page on smartphonePhoto: Roman Pyshchyk/Shutterstock


What We Thought: The Wiki­pedia people were so busy collecting information, they forgot to finish their logo.

Wrong! The unfinished globe, made of puzzle pieces with characters from various languages, represents the “incomplete nature” of the company’s mission to be the go-to information portal—and the fact that a site built on user submissions can never be complete.

Yale University professor and bestselling author Timothy Snyder rounds up five popular myths about history, and why they’re absolutely false.

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Tostitos in grocery storePhoto: Tyler McKay/Shutterstock


What We Thought: The dot over the “i” was used to give the logo a pop of colour.

Wrong! The dot over the “i” is actually a bowl of salsa. The two t’s are people, and the yellow triangle in between them is a chip. It’s supposed to represent people coming together to share a tasty snack.

Get the recipe for the most delicious guacamole you’ll ever try.

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Goodwill signPhoto: Ken Wolter/Shutterstock


What We Thought: The logo contains a smiling face to let us know how good it feels to clean out your house and donate items you no longer use.

Wrong! The face is actually just a larger version of the “g” in the word “goodwill” that appears at the bottom of the logo.

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Tour de France flagPhoto: Ma Photograpy/Shutterstock

Tour de France

What We Thought: The yellow circle represented the sun.

Wrong! The yellow circle is actually a bicycle wheel. The “R” in tour is a person, and the “O” in tour is the back bicycle wheel.

Plus: 10 “French” Things That Aren’t Actually From France

Reader's Digest
Originally Published in Reader's Digest