The Votes Are In!

Between October 2-15, 2009, Harris/Decima completed 1,500 online surveys among a random sample of its panel members.

The survey questions were divided up among three sections including trusted Canadian personalities, trusted Canadian professions and industries, and finally Trusted Brands. In this last section the survey focused specifically on:

  • Which brands you trust the most in 28 different brand categories
  • Drivers of brand reputation
  • Impact of the Trusted Brand seal

Upon completion of the study, the data was weighted for region, age, and gender.

Coppertone Kellog's Claritin
Sunscreen Skin
Protection		 Breakfast Cereal Manufacturer Allergy
Relief
Sun Life Financial Sony
Life
Insurance		 Entertainment
Equipment
Manufacturer		 Standing behind its product and services

View all the winners of all 28 categories

Poll

Would you rather trust your dentist to remove your appendix, or your mother-in-law to keep a personal secret?

Results to date