THE READER'S DIGEST CANADA 72nd NATIONAL SWEEPSTAKES

Reader’s Digest Canada Announces the Grand Prize Winner of the 72nd National Sweepstakes

From left to right: Marisa Orsini, Prize Award Administrator, The Reader's Digest Association (Canada) ULC, Mrs. Sherry Kulchyski, Tony Cioffi, President and CEO, The Reader's Digest Association (Canada) ULC.

Montreal, October 14, 2009 – On September 25th, 2009, Sherry Kulchyski of Prince George, BC, received a letter from Reader’s Digest Canada, by Priority Courier.

A busy career woman, Mrs. Kulchyski was alerted to the envelope by her family as she returned home from the office; to her amazement, it was a notice letting her know she had won $500,000 in the Reader’s Digest 72nd National Sweepstakes. Inside the envelope she found a business card from Marisa Orsini, Prize Award Administrator at Reader’s Digest, and a message to call Reader’s Digest in Montreal as soon as possible.

Even though it was 8 p.m. on a Friday, in Montreal, Mrs. Kulchyski’s family persuaded her to call the cell number on the business card, which she did, and after correctly answering a skill testing question, she was informed by Mrs. Orsini that she had won $500,000. Arrangements were immediately put in place for Sherry and her husband to travel to Montreal for the award ceremony at the Reader’s Digest headquarters, on October 14th.

Mrs. Kulchyski has been entering Reader’s Digest Sweepstakes since 1997, sometimes taking advantage of the special offers, and at other times diligently returning the information requested, without making any purchases, as was the case this time.

She says, “We see this as an opportunity to more fully enjoy our family, with some financial pressures removed. Our son and daughter live in opposite directions from us so building an addition to our home will give us more space for family celebrations – something we like to do frequently. Winning this prize draw takes the pressure off retirement, too. We are thrilled with our good fortune!”

Sherry has no plans to retire immediately; she loves her job, her clients and her staff, and has already put together a financial plan to make the best use of her winnings.

Since 1962 Reader's Digest Canada has given out more than 107,500 prizes for a total value over $25,000,000. To enter the Reader’s Digest Canada 72nd National Sweepstakes, all participants had to do was to return their entry form by mail or by email as no purchase was required. All participants had to be Canadian residents, over the age of 18, and correctly answer the skill-testing question.

The Reader’s Digest Canada 72nd National Sweepstakes was overseen by the accounting firm of Raymond Chabot Grant Thornton, LLP, Chartered Accountants.

DID YOU KNOW THAT:
Since 1962, Reader's Digest has awarded more than 25 million dollars in prizes to more than 107,500 winners across Canada through its Sweepstakes.

WHY READER'S DIGEST OFFERS SWEEPSTAKES:
Reader's Digest offers Sweepstakes simply because their customers enjoy them, and regard them as a fun activity or perk.

Offering Sweepstakes allows Reader's Digest to showcase a wide variety of products that appeal to a broad range of Canadians coast-to-coast. The Sweepstakes is like the window of a retail store; the customer can browse without buying.

All pertinent information concerning our Sweepstakes is clearly itemized in the rules. These are filed with La Régie des alcools, des courses et des jeux, the governing regulatory body for companies located in Québec. The Reader's Digest Sweepstakes is independently audited and judged by the chartered accountant firm of Raymond Chabot Grant Thornton (RCGT). The bank, TD Canada Trust, ensures the payment of all the prizes through a guarantee Reader’s Digest purchases for each new Sweepstakes.

AN ESTABLISHED AND REPUTABLE CANADIAN COMPANY:
Reader’s Digest Canadian Operations publishes five magazines, including Reader’s Digest and Sélection, Canada's most read magazines, reaching 8 million Canadians every month. 

Reader's Digest is an established company operating in Canada, serving its customers for over 60 years.

Reader’s Digest is a leading Canadian multi-brand media and marketing company that educates, entertains and connects audiences throughout the country. Recently launched publications include Best Health, a healthy lifestyle magazine for Canadian women and More of Our Canada, a companion magazine to the very popular Our Canada magazine. Along with being a premier publisher of books, music and video products, it also operates four branded websites.

In 2008, Masthead Magazine declared that Reader's Digest magazine retains the distinction of being the most influential Canadian magazine of all time. A recent study, conducted in the winter of 2007-2008 by Roper Reports Canada, concluded that Reader's Digest is Canada's most trusted magazine.