READER’S DIGEST #1 FOR BEST COMBINED REACH FOR ADVERTISERS

“These results are exciting and certainly not entirely surprising,” shares Tony Cioffi, CEO and President, Reader’s Digest Association. “We’ve invested greatly into a robust multiplatform, multi-brand strategy and the results of the merged database clearly demonstrate the outcome of our efforts.”

Reader’s Digest offers a variety of unique opportunities for advertisers to introduce and leverage products to an impressive and highly-desirable audience, and as identified through the most recent results from the PMB/comScore fused database, advertisers can more easily recognize the benefits of utilizing Reader’s Digest’s multi-platform approach for all their marketing needs.

“The merged information shows that the combination of Reader’s Digest and www.readersdigest.ca delivers the number one audience relative to Women 18+ and key female segments like Women 18-49,” adds Nancy Bradshaw, Associate Publisher, Reader’s Digest. “The fused database also highlights that when advertisers place their message on www.readersdigest.ca, they are able to reach a significantly new audience, over and above that delivered by the magazine alone.”

This is true of Sélection as well. The combined net reach of Sélection and selection.ca is 1,057,000 and 91% of selection.ca's audience is exclusive of Sélection.

ABOUT READER’S DIGEST:

Reader’s Digest is a leading Canadian multi-brand media and marketing company that educates, entertains and inspires, connecting audiences throughout Canada. It publishes five magazines, including Reader’s Digest and Sélection, Canada's most read magazines with 7.3 million readers a month. In 2008, it launched Best Health, a healthy lifestyle magazine for Canadian women and More of Our Canada, a companion magazine to the very popular Our Canada magazine. Along with being a premier publisher of books, music and video products, it operates a network of branded websites in Canada, including readersdigest.ca, selection.ca, ourcanada.ca, besthealthmag.ca, plaisirssante.ca, allrecipes.ca, allrecipes.qc.ca and tasteofhome.com.

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