PMB Results: Reader’s Digest Still Number One!

Reader’s Digest - #1 Magazine By A Significant Margin

Reader’s Digest continues its reign as the number one magazine in the country, with 6.4 million readers; that is 2.4 million or 60% more readers than the nearest competitor. The magazine topped the PMB list once again this year as the most read magazine in Canada, a position it has held since the first national PMB study was conducted in 1973. Reader's Digest not only delivers the number one audience overall but also the number one audience relative to key audience segments like Women 18-34, Upper Income Adults ($100M+ Household Income) and Women 25-54 With Children. “We’re delighted by the growth we see in our audience numbers among younger segments like Adults 25-34 which is up 4% over the previous PMB release”, says Larry Thomas, Vice President & Publisher. “Business segments like Managers, Professionals and Owners are also up 6%, and major urban centers such as Toronto and Calgary are up 3% and 23% respectively”.

Reader’s Digest Magazines Reach More High Interest Readers Than any Other Magazine Measured By PMB

Reader’s Digest Magazines not only obtained impressive audience numbers but PMB also reports that the magazines deliver very high Engagement scores. The average reading time reported for Selection du Reader’s Digest (99 minutes) is superior to that of any other French (or English) magazine. Our Canada ranks among the top five magazines for both reading time and reader interest.

Reader’s Digest is a leading Canadian multi-brand media and marketing company that educates, entertains and inspires, connecting audiences throughout Canada. It publishes five magazines, including Reader’s Digest and Sélection, Canada's most read magazines with 7.3 million readers a month. In 2008, it launched Best Health, a healthy lifestyle magazine for Canadian women and More of Our Canada, a companion magazine to the very popular Our Canada magazine. Along with being a premier publisher of books, music and video products, it operates a network of branded websites in Canada, including readersdigest.ca, selection.ca, ourcanada.ca, besthealthmag.ca, plaisirssante.ca, allrecipes.ca, allrecipes.qc.ca and tasteofhome.com.