Montreal, August 9th 2011 - Reader’s Digest is delighted to welcome to its Senior Management Team Ray Philipose as the new Vice President Integrated Solutions and Digital and Marie-Josée Tessier as the new Vice President Consumer Marketing.
For corporate information or to request an interview, or if you wish to be added to our media list for our magazines or books, please contact Annie Péloquin, Public Relations Director, Reader’s Digest Canadian Operations at 514-940-7328.
Find below our most recent corporate news releases:
Edmonton, AB (April 20, 2011) ― Reader’s Digest Canada is pleased to announce that Mrs. Renate Ackley is the Grand Prize Winner of the Reader’s Digest 73rd National Sweepstakes.
As the first-ever Grand-Prize winner from Alberta, Ackley was in complete and utter disbelief when she received the letter announcing that she had won the Reader’s Digest 73rd National Sweepstakes. “I was very surprised. I just couldn’t believe it,” said Ackley. “I’ve never won anything before so it really is quite unbelievable.”
Montreal, QC (March 30, 2011)—The results from the biannual Spring Topline Readership PMB report are in and once again, Reader’s Digest has been recognized as the #1 magazine in Canada―a position it has held since PMB’s first report in 1973―with each issue reaching 5.9 million Canadians, consistent with the last PBM results. “We are very happy with the PMB results and proud of the solid connection we have with readers,” shares Tony Cioffi, CEO and President, Reader’s Digest Canada.
Reader’s Digest Canada’s RDMedia team has amalgamated their advertising teams, leveraging their best assets to ensure the ability to deliver custom strategic, creative and innovative programs in a 360 fashion.
Best Health was also a finalist for the Best Website and Best Blog awards and ReadersDigest.ca was a finalist in the Best Cross-Platform Category for the Canada's Most Trusted feature produced earlier this year in print and online.
The Canadian Online Publishing Awards program recognizes the best in online editorial and innovation by Canadian publishers.
Besthealthmag.ca partners with Sympatico to offer quality health and fitness content that connects with Canadian women.
“These results are exciting and certainly not entirely surprising,” shares Tony Cioffi, CEO and President, Reader’s Digest Association. “We’ve invested greatly into a robust multiplatform, multi-brand strategy and the results of the merged database clearly demonstrate the outcome of our efforts.”
“When I first learned of Debbie’s project, I immediately felt the connection with Reader’s Digest,” shares Robert Goyette, Editor-in-Chief, Reader’s Digest. “At the core of our magazine, we make ordinary people extraordinary and extraordinary people ordinary. And by partnering with Debbie and CBC on this project, we look forward to inspiring Canadians by showcasing everyday people who truly are extraordinary.”
“With so many options available today, consumers often find it overwhelming to choose between brands. The degree of trust carried by a brand is a key driver when making the decision to purchase – one that is more important now than ever,” says Larry Thomas, Publisher of Reader’s Digest. “Through the Trusted Brands program, Reader’s Digest offers Canadians from coast to coast, the unique opportunity to voice their thoughts and opinions on the brands they trust most.”
Reader’s Digest - #1 Magazine By A Significant Margin
Plaisirssante.ca is aimed at French-speaking women aged 25 to 50 who want to attain and sustain a healthy lifestyle. Like its English-language editions, Best Health and besthealthmag.ca, it offers unique and informative content through its four pillars of healthy living: Look Great, Get Healthy, Eat Well and Embrace Life. The site also includes expert advice, testimonials and ideas from the Plaisirsanté online community, and forums for sharing information on hot new topics.