A Great Partnership: Plaisirs santé unites with Sympatico.ca

Plaisirssante.ca is aimed at French-speaking women aged 25 to 50 who want to attain and sustain a healthy lifestyle. Like its English-language editions, Best Health and besthealthmag.ca, it offers unique and informative content through its four pillars of healthy living: Look Great, Get Healthy, Eat Well and Embrace Life. The site also includes expert advice, testimonials and ideas from the Plaisirsanté online community, and forums for sharing information on hot new topics.

"Since the launch of Best Health and besthealthmag.ca two years ago, the response of advertisers, readers and internet users has been exceptional. The brand quickly established itself as the Canadian leader in its sector," says Yann Paquet, Vice-President, Digital Media & Strategic Partnerships for Canada and Latin America at Reader’s Digest.

In September 2009, besthealthmag.ca became the in-house Health & Fitness section of Sympatico.ca. The partnership has proven so successful that a French version, Plaisirssante.ca was launched on January 15, 2010.

"Once again, we are delighted to partner with Sympatico.ca to offer francophone readers access to the same unique, healthy lifestyle content,” adds Paquet.

"This new agreement gives us greater flexibility, both in terms of content and advertising. It allows us to improve both the user experience, which is of great importance to us, and also what we can offer our advertisers,” said Martin Ceré, Vice-President, Content, at Sympatico.ca.

"Our sales teams will continue working together in order to maximize what we can offer our advertisers.” Ceré adds. Several advertisers have already chosen this innovative publishing platform to reach their targeted audiences in both English and French at the national level.

Plaisirssante.ca drew over 300,000 visitors, generating more than 1,500,000 page views in its first month online on Sympatico.ca..

About Plaisirs santé

Two years ago, Reader's Digest Canada launched Best Health, a magazine and a website (besthealthmag.ca) geared toward today's savvy Canadian women aged 25 to 50 who are passionate about their health and well-being. In French, Plaisir santé is available online at plaisirssante.ca and is also featured in Sélection.

About Sympatico.ca

Sympatico.ca offers Canada’s top selection of relevant French and English Canadian online content. Launched in 1995, Sympatico.ca has differentiated itself from competitors as an all-Canadian portal offering innovative solutions to both users and advertisers. With its ability to reach more than 75% of Canadians online, unmatched online content and services, and the proven expertise of its team, Sympatico.ca is the online publisher of choice for advertisers (http://advertise.sympatico.ca/).