Genesis G80 Sport: South Korea’s Take on the Luxury Sports Sedan
The term “luxury sports sedan” might conjure up images of an Audi or BMW, but there’s a new breed of car—from a brand-new automaker, no less—with a mission to change that. This one aims to deliver luxury and driving dynamics that will rival the legendary incumbents–and isn’t German, either.
Hailing from South Korea, all-new automaker Genesis Motors quietly entered the Canadian marketplace this past November. In the months since the launch, the brand has made its mark with sales of its flagship G90 executive sedan outpacing legacy competitors such as the Audi A8, Lexus LS and Volvo S90. While only two Genesis models are on the roads today—the G90 and G80—the automaker intends to rollout a full lineup of luxury sedans, coupes and SUVs in the years to come.
This starts with the launch of the G80 Sport, a more driver-focused and engaging variation of the brand’s popular midsize luxury sedan. Unveiled for the first time in Canada at the Montreal Auto Show earlier this year, the G80 Sport marries luxury features found in existing versions of the G80 sedan with distinctive sporty features that align with the brand’s self-described aesthetic of “Athletic Elegance.”
Beginning the week of March 20, 2017, the Genesis G80 Sport will be available for pre-order exclusively via the brand’s Genesis at Home online portal. Potential customers can reserve their places in line and begin customizing their G80 Sport for a $1,000 refundable deposit. The vehicle is expected to arrive in Canada by late spring 2017 and has a provisional price tag between $64,000 and $65,000.